WHY E-COMMERCE IS SO IMPORTANT FOR YOUR BUSINESS?

November 23, 2021 #Uncategorized

If you look back, you would realize that the way customers do shopping has changed drastically. And if you look at businesses, they are also changing quite rapidly to keep themselves competitive. When the covid pandemic hit the market, shopping online became a trend as it offered a safer, quicker solution for customers. Thus, the e-commerce industry grew vigorously and in 2022, it is expected to expand even further.

WHAT IS E-COMMERCE?

Before we discuss the benefits e-commerce has to offer to us, both, for customers and entrepreneurs, let’s understand what is e-commerce and how it functions. Ecommerce is simply selling goods and services online, through a dedicated e-commerce website or a large e-commerce marketplace like Amazon or Flipkart.

The fundamental benefit of e-commerce business is that it allows businesses to break geographical boundaries. We have listed its major benefits in detail.

UNLIMITED SOURCE OF CUSTOMERS

Unlike the traditional ways of commerce, it is easier to reach and sell your goods and services to customers via various methods, like a website, mobile app, marketplaces like Amazon or eBay, or Instagram shoppable ads.

NO GEOGRAPHICAL BORDERS

With e-commerce, you can break the biggest barrier brick-and-mortar businesses face, sales being limited to a particular location. E-commerce allows you to sell your products and services to customers anywhere in the world. Thanks to eCommerce, now you can grow your business exponentially, without having a huge capital.

START SMALL GROW BIGGER

If you are just starting out, and can’t afford a huge, upfront investment to run a traditional retail business, like rent and inventory,  e-commerce is here to help, it allows you to avoid such costs and set up your business in a shorter timespan. Your upfront costs for starting an online business would be for web hosting, eCommerce software, and a domain name. As an e-commerce website development agency,  we can help you with all these services.

BUSINESS IS OPEN 24X7

Running a brick-and-mortar business 24 hours is a nightmare for an entrepreneur as it is less profitable and eats up a lot of capital. That’s why many traditional retailers are open only on selected hours. But with e-commerce, your customer can go through your website and make a purchase even at midnight. In shorter words, you won’t lose any customers.

TARGETTED MARKETING

Thanks to digital marketing, now you can showcase your advertisement only to the ones who are interested in your products or services. For instance, an ad for a Refrigerator will appear to those people, who are looking to purchase one.  It allows you to cut down the advertising budget and get much better results compared to traditional marketing.

If you already run a brick-and-mortar business,  you can implement an e-commerce website for your existing business, as this hybrid strategy will drive sales from in-store and online. As one of the best e-commerce website developers in the market, Let us help you to build a great-looking and user-friendly e-commerce platform for your business, which will allow you to stay competitive in the market. Don’t hesitate to contact us to get a custom quote just for your e-commerce requirements.